Fluid Applied Coatings in Wisconsin
Fluid-applied coatings are essential for moisture control and weatherproofing surfaces in new constructions and renovations. At Kinsman Coatings, we apply coatings over various surfaces, including roofing, garage floors, decks, balconies, under interior floor coverings, above-grade walls, and below-grade walls. When used on roofs, it eliminates the need for installing cover boards or tear-offs for structurally intact roofing systems. Maximize your building’s life or give it a facelift with our Wisconsin fluid applied coatings services. We use eco-friendly, top-of-the-line products and equipment to provide an efficient, seamless, watertight, and leak-proof coating for your building surfaces.

What is Spray Foam Insulation?
Simply put, fluid applied coatings are elastomeric and durable films that provide an additional measure of waterproofing to roofs and walls. Fluid applied coatings in Wisconsin bridge membrane seams and small cracks, making surfaces leak-resistant.
Nonetheless, coatings are primarily meant to extend the service life of structurally intact roofs and building surfaces while preventing the detrimental effects of weather and elements such as water, UV light, and wind. Depending on the material composition, fluid applied coatings can also be used to boost your structure’s aesthetics.
New protective coatings can be applied over an existing protective coating, built-up roof, metal roof panel, metal roof shingles, spray polyurethane foam roofing system, modified bitumen roofing, mineral-surfaced roll roofing, or even thermoplastic and thermoset single-ply roofing. This can be done without removing the existing roof coverings.
Fluid applied coating products in the market differ by material composition. However, most coatings will consist of polymer-based materials such as acrylics, silicones, Styrene-ethylene-butylene-styrene (SEBS), polyvinylidene fluoride (PVDF), or urethanes.


Why You Should Consider Fluid Applied Coatings Wisconsin
Fluid applied coatings are great alternatives to re-roofing, especially for older roofs. Here’s why you should consider a coating for your structure.

Prevent Leaks and Water Intrusion
The primary function of fluid applied coatings in Wisconsin is waterproofing surfaces. Water intrusion through leaks and condensation is often a problem, especially with exterior construction surfaces.
Over time, uncoated floors, building surfaces, and roofs could become prone to water intrusion resulting in deteriorating substrate conditions, interior and exterior property damage, structure devaluation, and interruption of occupancy.
Repair Existing Wall and Roof Deficiencies
General damage, cracks, and points of failure are common frustrations for building owners. While some of these issues could be purely cosmetic, they could also indicate serious underlying structural issues.
Luckily, you can resolve such issues with our Wisconsin fluid applied coatings services and restore the structural integrity of your building while improving its aesthetics.
Protect Your Structure from Harsh Environmental Conditions
Conditions such as ocean salt spray, blistering heat, and strong winds and rains are detrimental to buildings. Traditional roofing materials on structures built around industrial towns are also prone to corrosion by gases and residues.
Applying a fluid coating on the roofing system, exterior walls, and surfaces of your structure can help fend off the damaging effects of such extreme environmental conditions.
Cost Savings
A top benefit of fluid applied coatings in Wisconsin is cost saving, particularly when used for roof restorations. Coatings can be applied as part of preventative repairs for dry and stable existing roof substrates, thus eliminating the need for roof removal.
Besides restoring the existing roof’s lifespan, a fluid applied coating eliminates tear-off costs, landfill or disposal costs and reduces labor costs significantly.
Moreover, coatings are considered maintenance applications in place of roof replacement. It follows that application can be done severally without installing an additional roof system, which would eventually need removal in line with building codes.
Short Project Duration
Unlike other home improvement projects, Wisconsin fluid applied coatings installation can be done swiftly. There are no tear-offs required, nor is there removal of roofing substrates. All that’s needed is inspection, surface preparation, and application.
The application of liquid coatings in residential buildings doesn’t interfere with residency and reduces disruptions to facility operations in commercial and industrial buildings. Since it can be completed two times faster than a re-roof, coating application can ensure continuous production.
Energy Efficiency
Wisconsin fluid applied coatings that provide a bright, white film reflect up to 85% of the sun’s rays, significantly reducing the temperatures of the roof. Lower roof temperatures mean reduced cooling costs and less wear and tear on your AC unit.
At Kinsman Coatings, we use solvent-free elastomeric coatings that meet energy star efficient standards and extend the lifespan of your existing roof. Using such coatings can save as much as 15-35% of your building’s energy.
Energy Efficiency
Wisconsin fluid applied coatings that provide a bright, white film reflect up to 85% of the sun’s rays, significantly reducing the temperatures of the roof. Lower roof temperatures mean reduced cooling costs and less wear and tear on your AC unit.
At Kinsman Coatings, we use solvent-free elastomeric coatings that meet energy star efficient standards and extend the lifespan of your existing roof. Using such coatings can save as much as 15-35% of your building’s energy.

Selecting Wisconsin Fluid Applied Coatings
With so many options, picking your preferred product can be challenging. Before any coating application project, we advise our customers on what to consider when shopping for a fluid applied coating. Generally, building owners should consider the following when choosing a coating for their building:
- The make-up of the coating
- Application surface
- Geography
- Aesthetic considerations
- Budget
It is also essential to consider the time of the year you plan to apply the coating as it determines the weather, humidity, and temperature. Our technicians are experienced in coating applications, are up-to-date with coating products, and can guide you on what product to use and the perfect time of the year to get on with their project.
Our Wisconsin Fluid Applied Coatings Installation Process
Regardless of the surface or substrate on which the coating is to be applied, our installation process generally follows the following processes:

Surface Preparation
Proper surface preparation promotes good coating adhesion, performance, function, and durability. Our cleaning process aims to achieve a debris-free, clean, and dry surface. Depending on the surface, our cleaning process may involve mechanical grinding to achieve a fine texture, using solvents, pressure washing, sweeping, or air pressure washing.
Improper surface preparation often results in coating failures as it doesn’t bond or adhere to the surface. Pressure washing may also be an issue if too much moisture is left on the surface during application.
Testing Surface for Readiness
After cleaning surfaces, we test them for readiness to receive the coating. We do this by applying the coating on sample areas to test for adhesion by doing a pull test or other methods. If satisfied with the results, we apply the coating.
Coating Application
Depending on the surface, we can apply coating via a sprayer system. This is common since it speeds up the application. However, various formulations we use often require a brush, roller, or squeegee application.
Contact Us
If you are ready to weatherproof your building’s surfaces and extend their service life by applying a coating, look no further than Kinsman Coatings. We install fluid applied coatings for Wisconsin residents to ensure that their buildings can withstand harsh environmental conditions. Call us today or write us an e-mail to discuss your project.